Email Marketing

An effective email marketing program can help your business grow in many ways, one of which could be viral marketing! Email marketing has surpassed telephone and regular mail marketing due to its low cost and ease in communicating to customers and potential buyers. The basic strategies behind email marketing are to: Boost sales Generate leads Strengthen customer relations Increase web traffic Build your brand

Each client has access to their own control panel which gives them total control to manage their campaign or we can do it for you. To view the control panel click here.

Here are some quick tips to consider in helping you to create a successful email marketing campaign:

1. HTML email gets twice as much response as plain text email.
2. Choose your subject line carefully and make sure it is of interest to your audience. Ensure your topic offers something of value to your audience.
3. Offer your customers other no cost incentives such as newsletters, online focus seminars (webinars) or information about new products or services.
4. If you are selling something in your email, put your call to action at the top of the email.
5. Include your contact information.
6. Test your email message and refine your email campaigns as necessary.
7. It costs pennies to send out email marketing, consider outsourcing your campaigns through a specialized email campaign company. With an email marketing service provider you can gather and track results, filter bounce back emails and...
8. Ensure you have an opt-in or refer a friend and opt-out option in your email campaigns.
9. Personalize it if you can with the readers name and contact information.
10. Offer an incentive such as a discount or referral bonus.

The most effective email marketing campaigns are the ones that are ongoing. By sending regular interest emails to your customers, you are consistently reminding them of your products and services and offering them something of value they will read. Be careful not to overdo any campaign, once a month is usually enough. You do not want your email campaigns to start being considered spam. The main idea behind email marketing is to regularly contact and update your customers, rather than try to sell them something in each and every email they receive from you.