
Search engine optimisation (SEO) is an online marketing technique that works by enhancing the rankings and visibility of your website in organic search engine results. The main goal of SEO is to make your website 'search engine friendly'. SEO involves keywords to target searchers, however it is highly important to keep in mind that the keywords you choose must be of considerable relevance to your business. The keywords also need to be what people are looking for, in volumes that are going to be of value to your business' goals.
