Time to capitalise on this boom!
Nowadays there are more than 400 million active users from around the world on Facebook and 75 million on Twitter. Social media is an important part of the marketing mix and many companies are catching on and capitalising on this boom. With the advent of social feeds - a live stream of friends' activity shared on social networks like Facebook and Twitter - studies show that consumers can more easily rely on trusted personal relationships to determine what's worthwhile to read, watch, play and buy online. For many, the conclusion is startling; referral traffic is as significant from social networks as it is from search engines.
